One small greenhouse and the gumption to grow differently.

Since 1991, the Goldeman family has grown annuals, perennials, herbs and vegetables without added chemicals — first in a single greenhouse, now in seven.

In 1991, Alan and Kris Goldeman started with a single greenhouse, a strong work ethic, and a conviction that plants could be raised without chemicals. That idea became our niche — and our name.

Three decades later, Goldeman’s is a true family affair. Jared Goldeman, Jessica (Goldeman) Molin and Evan Molin have joined the operation, and the same hands that seed the trays in February are the ones helping you load your car in May.

Alan and Kris Goldeman standing together in a greenhouse full of blooming flowers — Alan & Kris Goldeman, founders

Year by year

How we got here

1991

One greenhouse, no chemicals
Alan & Kris Goldeman open one small greenhouse in East Bethel, committed to chemical-free growing from the very first crop.
2019

The retail store opens
We open our doors to the public with a retail store — plants, tools, supplies, containers, clothing and home décor.
2026

Wholesale goes online
Garden centers and landscapers across the Twin Cities can see live bench counts and their own pricing, and preorder for spring.
2026

Bloom Madness
Sixteen plants, four rounds of voting, and our customers picked what goes on the bench next spring.
Today

Seven greenhouses, two generations
Five 30×96s and two 15×96s holding over 17,000 square feet of plants, with the second generation growing alongside the first.
Next

House 8
A new 30×96 greenhouse, adding room for the 3.5″ and 4.5″ pots our wholesale customers count on.

How we grow

Chemical-free isn’t a label we bought. It’s how we’ve grown from day one.

Started from seed, here

The majority of our plants start as seed right here in East Bethel. That means fewer hitchhiking pests and diseases, and stronger plants from the roots up.

No synthetic pesticides since 1991

We’ve never used synthetic pesticides. Beneficial insects — the good bugs that eat the bad ones — keep pests in check, and when a crop needs more help we use OMRI-listed oils, which are approved for organic production.